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Strategy

Strategy


 
Cargotec’s strategic target is to be the global market leader in cargo handling and we aim to grow faster than the industry on average. 
 
We are currently in the process of transforming into an organisation which is more business driven. Key issues driving this strategic choice include maximising shareholder value, improving cash flow and increasing profitability in all operations.
 
In support of our new governance and operating model, we have renamed our business areas after their industry leading brands.  As of 1 January 2013, Cargotec's business areas and reporting segments are MacGregor, Kalmar and Hiab.
 
Our goal is to facilitate faster decision-making and to improve efficiency.  Although we are working on important areas of development, our strategic focus areas remain customers, services, emerging markets and internal clarity. 
 
  • Customers: Customer perspective lies at the heart of our strategy. This means focusing on selected segments, while making a transition towards a more customer-driven approach.
  • Services: Stronger emphasis is put on service development, in line with the customers' value chain, and on seeking growth when customers outsource their service operations.
  • Emerging markets: Mature markets are showing slower growth. A successful company must be strong, particularly in growing economic areas.
  • Internal clarity: Enhanced efficiency and unity are pursued through process development.
 
 
 
Successful strategy implementation requires a customer oriented mindset and operating model across Cargotec. It is also the basis for creating sustainable competitive advantage.
 
Since the beginning of 2013, MacGregor, Kalmar and Hiab are responsible for preparing and executing their strategies as independent businesses.

​Customer perspective lies at the heart of our strategy.
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