Cargotec revised its strategy in 2013 and deepened it in 2014 with the objective to improve performance, productivity, operate on faster pace and add simplicity as well as accountability to all of the company's operations. As a result, Cargotec’s business portfolio was reviewed and the opportunities and risks related to its businesses were analysed. Creating of shareholder and customer value is a leading principle that guides Cargotec's operations.
The strategy focus of MacGregor business area is to maintain its leadership position in merchant ship related marine cargo handling solutions as well as to build the business area to gain a strong position in offshore load handling solutions with the successful integration of acquisitions as well as develop the future growth in services.
The strategy focus of Kalmar business area is to ensure Kalmar’s competitiveness and profitability in mobile equipment as well as further develop Kalmar's automation offering. Also the development of services is one of Kalmar's main strategy focuses.
The strategy focus of Hiab business area is to improve its profitability through improvement actions in its product offering as well as its route to the market: the channels and processes used to sell products and services to customers.
Cargotec has summarised its strategy into five must-win battles. The following must-win battles all have a major impact on Cargotec’s ability to generate shareholder value.
- Hiab – turning the high potential into profitability
- Building the MacGregor growth platform with the successful integration of acquisitions
- Ensuring Kalmar’s competitiveness and profitability in mobile equipment
- Profitable future growth in services in Kalmar and MacGregor and
- Building Kalmar as a sustainable leader in container handling automation.
The Annual report 2013 provides more information about Cargotec's strategy.