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Strategy

Strategy

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Cargotec’s primary strategic goal in all our operations is to bring value to our customers and shareholders. Staying in tune with our customers’ changing needs and meeting and exceeding their expectations with our products, solutions and services is the key long-term goal our strategy aims to meet.

 

Our long-term strategy is to shape the cargo handling industry. The upcoming megatrends, smart sustainability and digitalisation, will change our industry. Cargotec’s world-class business-to-business brands put us in a paramount position to shape the future of the entire industry.
 
MacGregor business area’s strategy focuses on long-term profitable growth by continuously developing new technologies, products and services. Customer-focused solutions maximise the safety, efficiency and profitability of MacGregor’s customers’ equipment throughout their lifetime. The goal is to leverage the expanded portfolio and enter into new territories, as well as develop new applications. By doing so, MacGregor aims to strengthen its already strong market position in all of its businesses.
 
Kalmar business area has the world’s leading automation and integration capabilities for port automation projects and intends to continue investments in this area. Focus is also on ensuring competitiveness and profitability of mobile equipment and services businesses.

Hiab business area's strategic targets are to provide the best customer satisfaction in on-road load handling, to improve profitability and capital return, and to grow faster than the market.
 
Cargotec´s current strategic goals are best described and summarised with Cargotec’s five “must-win” battles which all have a major impact on Cargotec’s ability to generate shareholder value.
 
•Driving Hiab to best in class profitability and capital return
•Driving MacGregor profitability over the cycle through better effectiveness
•Safeguarding Kalmar’s competitiveness and profitability in mobile equipment
•Driving services offering development and growth in Kalmar and MacGregor
•Driving growth in automation in Kalmar.
 
We have every intention and possibility to succeed in reaching these strategic goals. They are an important stepping stone for Cargotec in building a sustainable foundation, although they should not be taken as a reflection of our long term ambitions. In the longer term our direct competitors will not be our benchmark; as the best-in-class machinery companies all over the world will set the bar for what we aspire to top.
 
The Annual report 2014 provides more information about Cargotec's strategy.