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Hiab Trade Press Release

Hiab proud to be awarded the prestigious German Brand Award in Gold


Hiab, part of Cargotec, has won the prestigious 2017 German Brand Award in Gold. Hiab was chosen for this year's competition in the Industry Excellence in Branding category, in the Logistics and Infrastructure section. The winners in different categories were announced at a ceremony in Berlin on 29 June.
The German Design Council (Rat für Formgebung) says "In the form of an eye-catching elephant head, which recalls a stylised load hook, as the unifying logo of the brand association, this expressive, emotionalised key visual with high symbolic significance and recognisability is very successful. It rigorously conforms to the company's corporate design, which has been consistently implemented on all products, packaging and communication media and ensures instant recognition. A well-crafted, cleanly designed image that gives the Hiab brand a distinctive identity".
The jury is a council of independent brand experts throughout all industrial disciplines. Founded in 1953 as an initiative of the German Parliament, the German Design Council (Rat für Formgebung) surveys and supports the significance of design and brand image. 
"We are very happy to receive this award. It's a strong statement for us, and supports the fact that we have built a powerful brand over the past three years together with our customers and employees. Our brand recognition has risen to 90% in our industry, which we are very proud of. We will continue to build a strong Hiab brand that shapes the future of load-handling," says Clas Thott, Vice President, Marketing, Hiab.
For more information, please contact:
Clas Thott, Vice President, Marketing, Hiab, tel. +46 706 014 543,
Hanna-Kaisa Talvensaari, Senior Communications Manager, Hiab; tel. +358 40 758 1572,
Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,000 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.
Hiab's offering encompasses class-leading load handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under ZEPRO, DEL, and WALTCO brands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers.
Hiab is part of Cargotec Corporation. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2016 totalled approximately EUR 3.5 billion, and it employs over 11,000 people.
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