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Trade Press Release

Cargotec congratulates Danish partner SAWO on its 50th anniversary



Cargotec's Danish distributor for Hiab on-road solutions, SAWO, celebrates its 50th anniversary this year. The two companies have a long-standing partnership that goes back to the 1960's and has proven to be highly beneficial to both.

Flemming Christensen, a former service engineer at Hiab Copenhagen, founded the first SAWO workshop in 1962. In the early 1980's, he eventually took over all Hiab Denmark workshops and the sales team, and integrated them into SAWO. Both Cargotec and SAWO praise the close partnership that has endured for half a century.

"They import and sell our whole Hiab product portfolio in Denmark and have managed to raise our market share steadily," says Greger Jacobson, Senior Vice President, Markets Load Handling at Cargotec, who has a long track record with SAWO.

"In addition to posting great sales results, they are a joy to work with. They are motivated to do a great job every day. Going forward, we hope they keep developing the markets as they have done so far."

"SAWO delivers improvement proposals to us based on their customers' experience. This kind of customer feedback is really useful for our continuous product and service development," Jacobson says.

Today, SAWO employs 200 people in 12 workshops across Denmark. The partnership of Cargotec and SAWO has survived many economic ups and downs along the way, and both parties agree that a solid partnership is extremely valuable, especially during the downturns. The companies are also facing the current market challenges together. Quality requirements are higher than ever while prices are really low, and, in general, customers are really focused on life-time costs.

"Having a reliable partner is very important, especially when times and competition are hard," says Flemming Christensen, the owner of SAWO, who still handles two important customer accounts and the head-office workshop on a daily basis.

"We really appreciate our close cooperation with Cargotec and want to solidify it further in the future," he concludes.

For further information, please contact:
Greger Jacobson, Senior Vice President, Markets Load Handling, Cargotec, tel. +46 707 850860, Email:

Katarina Hoel, Marketing Communications Director, Load Handling, Cargotec, tel: +46 8 677 53 61

Cargotec improves the efficiency of cargo flows on land and at sea - wherever cargo is on the move. Cargotec's daughter brands, Hiab, Kalmar and MacGregor are recognised leaders in cargo and load handling solutions around the world. Cargotec's global network is positioned close to customers and offers extensive services that ensure the continuous, reliable and sustainable performance of equipment. Cargotec's sales totalled EUR 3.1 billion in 2011 and it employs approximately 10,500 people. Cargotec's class B shares are quoted on NASDAQ OMX Helsinki under symbol CGCBV.

Hiab is the global market-leading brand in on-road load handling solutions. Customer-driven Hiab on-land load handling products and solutions are utilized in moving goods and materials on the road, for example in construction sites, forests, industry, waste handling, recycling and by the defence forces.

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