Cargotec’s strategy aims to secure profitable growth by focusing on customer centricity, services, digitalisation and productivity.
Cargotec has refined its strategy for 2019-2021. With its business areas Kalmar, MacGregor and Hiab, Cargotec will continue to work towards the vision "Becoming the global leader in intelligent cargo handling".
Cargotec’s strategy aims to secure profitable growth by focusing on customer centricity, services, digitalisation and productivity. Kalmar, Hiab and MacGregor share these must-win battles, each also having their own specific focus areas.
From the 2015-2018 strategy period’s must-win battles, leadership is still fundamentally important to the company, but it will now become an integrated part of Cargotec's processes. Cargotec's external financial targets, which were published on 5 September 2017, remain unchanged.
Win through customer centricity
We help our customers achieve their goals by aligning our offering and way of working to serve them better. Through enhancing our customer focus and by creating a more customer centric mindset and operations, we will improve our customer relationships and offering. Customer centricity will be in a key role to drive our future offering.
Advance in services
We extend our offering towards intelligent solutions that enable us to serve our customers wide across their lifecycle. Better and wider service offering serves our customers and captures customer lifetime value. Services becomes more digital, providing a continuous income stream. It is a significant profitability driver, and supports long-standing customer relationships.
We build and expand our digital solutions to offer a great customer experience and more efficient business processes. Digitalisation provides us with business opportunities, great customer experience and more efficient business processes. As business decisions rely more and more on data analytics, better data access and visibility is needed. We will be driving digitalisation and industry innovation, building intelligence into our products, solutions and industry ecosystems to enable new data-driven business models.
Productivity for growth
We focus on activities that add value and benefit our customers and us by developing our business operations and common platforms. Productivity unlocks resources and funds investments in our future growth. It provides flexibility towards competition, and prepares for market swings.
Business area strategies
Kalmar wants to become a service driven solutions provider guaranteeing availability and performance for its customers. As a market leader Kalmar is able to shape the future of its industry, and Kalmar is driving the transformation of cargo and material handling through openness and collaboration as well as with innovative, digitally enabled, and eco-efficient solutions.
To grow its business, Kalmar aims to place customer at the centre of its business, develop digitally enabled services, leverage current capabilities to do more with the same resources, drive openness in the industry by providing scalable and standardised automation solutions, strengthen the current software offering while expanding into new industries and market areas, build the best in class service operations and offer performance-based services, serving entire fleets, as well as differentiate from competition by selling extraordinary solutions.
Read more about Kalmar's strategy here.
Hiab is committed to grow its market position. The growth strategy focuses on customer centricity; gaining insights that influence the development of products, services and smart solutions for safe, efficient and profitable load handling.
Hiab will continue to pioneer the industry by taking advantage of the digital opportunities to give customers the tools that improve efficiency and help them manage the increased complexity of load handling. The ambition is to be the number one partner and load handling solution provider in all of its prioritised markets and segments.
Read more about Hiab's strategy here.
MacGregor aims to be recognised as the leader in intelligent maritime cargo and load handling by becoming the preferred provider of lowest total cost solutions for shipbuilders, and the preferred partner for ship owners and operators through enabling highest lifecycle value.
To achieve this ambition, MacGregor will be focused on further embedding a customer centric approach across all activities; growing the portfolio of digitally enabled, intelligent services and solutions; enhancing ways of working to maximise productivity and efficiency; and continuing to engage and empower employees across world-class teams.
Read more about MacGregor's strategy here.